Today we're launching Monarch For Good, our conservation initiative, starting with something close to our hearts as a proudly South African brand.

We've partnered with WWF South Africa & WWF UK to symbolically adopt two African elephants. Africa's elephants are one of the most iconic and most threatened species on the continent, facing habitat loss and poaching at a scale that demands action. We didn't want to just talk about it. We wanted to do something real.

Through our WWF adoptions, Monarch directly contributes to conservation work that protects these animals and the ecosystems they call home. Every rand that goes into this initiative supports field programmes, anti-poaching efforts, and the communities that live alongside wildlife across South Africa.

For The Realm. Beyond.

We're a youth lifestyle brand built in Cape Town. We play games, we make content, we build community. But we also live in one of the most beautiful countries in the world, and we take that seriously. The gaming and esports world doesn't talk about conservation much. We think it should. Monarch For Good is our way of making that normal, starting right here.

This is just the beginning. We'll be sharing updates on elephants and the broader conservation work that WWF  is doing throughout the year. If you want to learn more or support their programmes directly, visit wwf.org.za.

For The Realm. Beyond. 🖤